There's no shortage of places for photographers to selling photography online these days, but the trap is that you spread yourself too thin and never make a real impact. As is often the situation in photography, the smart approach is to do one thing very well. That means targeting your attention on one website. Spend most of your web marketing time on it and make it perfect! Send all your prospects through that site, and direct the majority of your marketing efforts towards that one website.
You can maintain a presence on lots of other websites, but, rather than attempt to duplicate everything on each of these sites, just set up a simple portfolio presence on each and use that to direct buyers to your most important site. If a buyer actually likes your photo stock images they'll go where ever to tell them to!
The increased bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your most important site, your main internet presence is going to rank even higher in the search engines, getting you even more exposure among photo buyers.
Any time you're selling of your web presence make sure you apply the 80/20 rule. Direct 80% of your selling time & effort to pushing your main web presence, and 20% to the remainder of your network. Look for set-and-forget options to increase your exposure so that growing your network doesn't raise your workload!
The main thing is to pick one net presence to focus on. Ensure each other website, blog or social media account you own links to that site using your principal Keyphrase in the link text. Ie. Never use 'click here ', always use keywords.
Do a fast stockpile of your online foothold. While you are checking your links, ensure you use your Key Phrase in your internet site titles, meta tags and any acceptable page content.
Jot down a note of all of your personal URLs. Put them ordered by importance and keep the list convenient. If you end up with 20 URLs the top 4 are where you need to direct the majority of your advertising efforts. Any time you have got the opportunity, you should post a link to 1 URL from the top 4, and one from the rest.
Make a list of all of your RSS Feed URLs. You may not know it, but you may have a heap of these. Most blogs and social media accounts will supply you with a 'feed ' and submitting those feeds is a fast and simple way to market those pages. You can make a list now and submit that once every few months to promote many sites, blogs and social media account at once!
Selling photography online doesn't have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.
You can maintain a presence on lots of other websites, but, rather than attempt to duplicate everything on each of these sites, just set up a simple portfolio presence on each and use that to direct buyers to your most important site. If a buyer actually likes your photo stock images they'll go where ever to tell them to!
The increased bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your most important site, your main internet presence is going to rank even higher in the search engines, getting you even more exposure among photo buyers.
Any time you're selling of your web presence make sure you apply the 80/20 rule. Direct 80% of your selling time & effort to pushing your main web presence, and 20% to the remainder of your network. Look for set-and-forget options to increase your exposure so that growing your network doesn't raise your workload!
The main thing is to pick one net presence to focus on. Ensure each other website, blog or social media account you own links to that site using your principal Keyphrase in the link text. Ie. Never use 'click here ', always use keywords.
Do a fast stockpile of your online foothold. While you are checking your links, ensure you use your Key Phrase in your internet site titles, meta tags and any acceptable page content.
Jot down a note of all of your personal URLs. Put them ordered by importance and keep the list convenient. If you end up with 20 URLs the top 4 are where you need to direct the majority of your advertising efforts. Any time you have got the opportunity, you should post a link to 1 URL from the top 4, and one from the rest.
Make a list of all of your RSS Feed URLs. You may not know it, but you may have a heap of these. Most blogs and social media accounts will supply you with a 'feed ' and submitting those feeds is a fast and simple way to market those pages. You can make a list now and submit that once every few months to promote many sites, blogs and social media account at once!
Selling photography online doesn't have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.
About the Author:
Matt Brading is a photographer and writer with the GlobalEye Stock Photo Agency. He's recently started publishing with kindle using the Kindle Publisher Pro package.
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