Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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