As any self-respecting music article-writer would do, I have researched this subject as thoroughly as I could before writing the initial sentence. I have to state that the endless blogs and articles about marketing your online alternative music all say quite similar things about general marketing. I will condense it as concisely as I can in the following 10 things: 1. Join a social media (Facebook . com, MySpace, Band-camp, Reverb-nation, Soundcloud, Twitter etc) 2. Setup an online site, 3. Update your site and profiles typically as it can be, four. write a good biography, five. write a great press-release (inc Digital Media Kit), 6. make online videos and distribute to Youtube, 7. offer tunes on free download services, eight. communicate with other bands and musicians and artists, nine. talk with your ' online fans', 10. don't upload useless posts or be too metal-headed talking to your potential general public.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The catch is that hardly any musicians have a huge talent for PR. They are in existence but have always been an important minority. Perhaps, with thanks to the opportunities offered by the Internet, this minority is growing in size. That which you now seem to have within our midst could be the 'Do-Everything all by-Yourself' modern online musician, who twitters, facebook blogs while twiddling knobs on a mixer, blogging 60 seconds or so, hammering out bass-lines and lyrics another, cutting and pasting links and vocal takes simultaneously. Is this this change really a fashion to happen? If it does however, i would question the standard of work that are the results. Like every other craft or skill, songwriting requires time, dedication and focus.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The catch is that hardly any musicians have a huge talent for PR. They are in existence but have always been an important minority. Perhaps, with thanks to the opportunities offered by the Internet, this minority is growing in size. That which you now seem to have within our midst could be the 'Do-Everything all by-Yourself' modern online musician, who twitters, facebook blogs while twiddling knobs on a mixer, blogging 60 seconds or so, hammering out bass-lines and lyrics another, cutting and pasting links and vocal takes simultaneously. Is this this change really a fashion to happen? If it does however, i would question the standard of work that are the results. Like every other craft or skill, songwriting requires time, dedication and focus.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
About the Author:
For new alternative music new alternative music. Or Von D's site for glam rock music and alternative bands glam rock and what it can do for you.
0 comments:
Post a Comment